Both really good ads. Both created a whole load of excitement that (shock! horror!) went beyond the advertising bubble and into real people. This match up is interesting to show more humongous numbers (and undoubtedly be used as unfeasible benchmarks and demands that “this MUST go viral”) but also what folks were actually saying. And guess what, they don’t mention Evian or VW or Passat in their comments – only car gets name-checked in The Force ad behind Vader, Best and Commercial. This may bum your client but it shows that the response and the need to comment on it is more emotive than functional brand call. The brand will be lodged in the psyche, they just don’t feel the need to replay that it is a commercial for Brand X because they are commenting/sharing/liking Brand X.
