musings from the imedia uk brand summit

A collection of thoughts, facts and general musings that I can extract from my scrawled notes from the rest of the event excluding my roundtable stuff which I covered last week. Dove for Men launch case study Dove for Men. It’s for men, not metrosexuals. It’s not the campaign for real men either; it’s forContinueContinue reading “musings from the imedia uk brand summit”

roundtable round up from imedia brand summit

Yesterday I attended the iMedia UK Brand Summit where I was fortunate enough to facilitate some roundtables (which were round) on the theme of social media disruption; a theme which has been discussed a lot on these pages. The kind people of iMedia asked us to do a round up of the key conversation nuggetsContinueContinue reading “roundtable round up from imedia brand summit”