Commenting in The Grocer on the revamp of the Blossom Hill Fruit Bloom (Membership required for the link – see images above). From a wine consumer perspective it makes sense as ‘Fruit Bloom’ doesn’t help you to distinguish what the product is or why it is different from the main Blossom Hill range of rose, whitesContinueContinue reading “Rebrand shakes off naff 70’s image of ‘Spritz’”
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How do convenience stores attract students? Think laterally.
Commenting in The Grocer on how convenience stores can attract students. (Membership required for the link – see images above). The challenge for convenience stores with students is to dissuade them from the established and new ‘metro style’ convenience supermarkets and also, crucially, online shopping. A simple search for ‘student food shopping’ will bring upContinueContinue reading “How do convenience stores attract students? Think laterally.”
