Die Hard 4.0 came out on DVD yesterday so I finally got to watch it after missing out on it in the cinema. And here’s Spam with a tremendous vest courtesy of Total Film (it’s actually a beer bottle sleeve but don’t tell him). And an interview with Bruce Willis in Second Life found on the microsite (lots of good detachable content) which I haven’t seen for any other film. Mind you, I haven’t been actively seeking the content so maybe there is. I still like the launch campaign using his famous line and subtle biblical references regarding the film release date.
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