McDonald’s have just teamed up with Facebook to be the first brand to offer their new location-based service. While Foursquare stats are being touted aplenty of late with a million users and 40 million check ins, the numbers are dwarfed by the Facebook behemoth.
Facebook is HUGE. It’s ingrained in our culture, language and behaviours. Including more localised (and therefore highly relevant and timely) content will only make us more wedded to it. While we’re (marketeers and agencies) experimenting with the likes of Foursquare and Gowalla, Facebook will just swat these guys like flies because of the scale, high activity rates of the installed user base and acceptance among brand marketers.
Why check-in anywhere else?
UPDATE 19 August 2010
Facebook have announced Facebook Places. Check out the video and blog post. Coming to a phone near you…
WOW-4o million check ins- facebook is definately the way foward
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