Introducing Zuck – Facebook’s new Chief Creative Officer

Yet again, a Facebook newsfeed update garners more column inches in our feeds than atrocities happening across the world. But that’s the echo chamber we live in. So here’s my thoughts. After being lauded for doing ker-azy things as CEO like spending a year in another country or visiting every state in the US justContinueContinue reading “Introducing Zuck – Facebook’s new Chief Creative Officer”

facebook new insights one pager download

Drowning in data? Fed up of everyone asking you what the new-fangled insights mean? Wading in pages of printout with little insight as to what the data means? Yeah, me too. So I did this. it’s a one-pager to stick the new Insights info into and share with whoever needs it, whenever they need it.ContinueContinue reading “facebook new insights one pager download”

Facebook F8 download

Last night the Facebook team revealed a whole new set of products to help connect people together and share their experiences more deeply than ever before. This is on top of the News Feed changes already implemented this week. As is typical, most users had an initial moan about the stories and news feed tickerContinueContinue reading “Facebook F8 download”

wanking and crying? not really an activity we want associated with our brands

Facebook have added new Questions functionality. Good as you get people responding in a vote manner and adding comments. Better in that everybody who answers, also has that question & their answer displayed to all their friends’ news feeds. Social graph woo hoo! But all was not rosy in our trials. We picked up someContinueContinue reading “wanking and crying? not really an activity we want associated with our brands”

there was this one time… at band camp…

Memorable status updates. Tapping into the tales we regale/bore each other senseless with. For the Facebook age. Told in status updates. That may or may not be memorable. So far. Cam (legend tells of our legendary Digital Creative Director) has said some memorable things to me. Most of them unrepeatable. With due respect to Cam,ContinueContinue reading “there was this one time… at band camp…”

f-commerce just got a leg up from amazon

Selling stuff on Facebook is still relatively new for the majority of marketers but it’s a no-brainer if your audience is spending a lot of time there. Why send them somewhere else to shop? It plays into the notion of the frictionless web. And the old die hard usability line, “don’t make me think”. Amazon,ContinueContinue reading “f-commerce just got a leg up from amazon”

getting it culturally right

Unilever brand Vaseline has launched a Facebook application that allows users to change their skin tone by lightening it. Inevitably there are some that are getting upset by this. But there’ll always be the negative voices out there; one of the joys/pains of the interweb. I’ll be honest and tell you I was completely obliviousContinueContinue reading “getting it culturally right”

facebook privacy Vs ranting digerati

Oodles of tweets and posts recently about Facebook and privacy and how it’s basically the end of the world and we should all commit Facebook suicide because Mark Zuckerberg is basically evil and out to destroy and discredit all of us through covertly stealing every last minute detail of our lives and selling them toContinueContinue reading “facebook privacy Vs ranting digerati”

blending of physical & digital – diesel cam & facebook

While Facebook are currently receiving a lot of negative press about their privacy stuff, this example from Diesel shows why it’s such a compelling platform for people and brands and why it will endure beyond the bickering. And breaking out of a purely digital space makes it so much more interesting too, no? Twitter |ContinueContinue reading “blending of physical & digital – diesel cam & facebook”