Playing catch up: collaboration, automation, FinTech and CMOs.

So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. More on that soon. Enjoy these in the meantime…

July – automation will give human insight a boost not the boot. Commenting in CMO.com

July – Stop wasting time & collaborate efficiently. Thought leadership editorial in Virgin Entrepreneur on why remote working has been subject to much scrutiny.

June – commenting in CMO.com on how the role of the CMO must be more than just marketing to build a strong consumer-facing brand.

April – commenting in Shots magazine on ‘that’ Pepsi ad, highlighting why the distance of an agency from the inner-workings of a client business allows for objectivity and critical analysis that many not always be possible with in-house creative teams.

March – what does the future hold for FinTech in Finance Monthly.

February – comments in Digiday on how brands could use Houseparty as a live research environment.