I’ve been watching people in the US try things with Muse – and now dots – while sitting here in Europe checking what we’re actually allowed to use. Another demo. Another app-store search. Another wait. Europe feels stuck in permanent fast-follower mode. The regulatory landscape doesn’t exactly help that feeling. New tools appear across theContinueContinue reading “The future arrived. It booked my MOT.”
Tag Archives: technology
The Stuff & Things Lab: I built an App with zero coding skills. Here’s the prototype…
https://youtube.com/shorts/TwKYYHxagJM?feature=share You know that feeling when your brain is a browser with 47 tabs open? I wrote a book about it (Stuff and Things), trying to capture the haphazard collection of professional musings and life in advertising. But a book is static. Once it’s printed, the ink is dry. My brain, however, keeps making noise.ContinueContinue reading “The Stuff & Things Lab: I built an App with zero coding skills. Here’s the prototype…”
AI in agencies: The execution gap is widening. Start building.
I spent yesterday at the Prolific North event, courtesy of my clients at Twisted Loop. If you want a snapshot of where the UK agency world sits with AI, it’s a study in optimistic paralysis. We are all excited. We are all experimenting. But the gap between our strategic intent and our operational execution isContinueContinue reading “AI in agencies: The execution gap is widening. Start building.”
Same but different: Where Artistic Intelligence Meets Artificial Intelligence
The topic of AI, unsurprisingly, comes up increasingly at the agency. Sometimes because clients explicitly ask, sometimes it just emerges naturally. Earlier this year, our team at Cannes heard AI echoing through every conversation, every presentation, every late-night debate. AI and LLMs aren’t just game-changing. They’re the first technology that genuinely amplifies human creativity ratherContinueContinue reading “Same but different: Where Artistic Intelligence Meets Artificial Intelligence”
Key Takeaways: CMO role and Customer Focus
The Richmond Marketing Forum in London recently kicked off with a fabulous keynote featuring Naomi Walkland, CMO of Motorway, Jessica Myers, Chief Customer Officer of The Very Group and Rosie Hanley, Marketing Director at John Lewis. Having been surrround-sounded by political debates in the media where debate has been re-framed as shouty, aggressive, finger-pointing, talkingContinueContinue reading “Key Takeaways: CMO role and Customer Focus”
Playing catch up: collaboration, automation, FinTech and CMOs.
So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. More on that soon. Enjoy theseContinueContinue reading “Playing catch up: collaboration, automation, FinTech and CMOs.”
postcards from the beach
I haven’t been to any conferences or networking events for some time. Partly because of agency learning and development starvation but also partly because I had become tired of them becoming endless sales pitches or regurgitation of statistics or campaigns. I also detest networking events. Silicon Beach is unlike any of this. Curated by MattContinueContinue reading “postcards from the beach”
the future is from… Volvo
Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these areContinueContinue reading “the future is from… Volvo”
