Author Archives: Nicholas Gill

aston martin is the coolest brand. you tube coolest online brand?

2008 CoolBrands survey is out and Aston Martin tops the coolest brands. No surprise there. Prrr. What is a surprise is that You Tube tops out the coolest online brands, beating Google. No room for Twitter which in my mind has a cooler cache than You Tube and is certainly being discussed and toyed withContinueContinue reading “aston martin is the coolest brand. you tube coolest online brand?”

looking ahead to search

For a recent pitch, we were asked this question: “what trends do you see emerging in PPC in the next 5 years?” Significant increases in spend The major trend is that spend in search will soar over the next five years with total European spend topping €8.1 billion by 2012 and growing in line withContinueContinue reading “looking ahead to search”