Category Archives: user generated content

wanking and crying? not really an activity we want associated with our brands

Facebook have added new Questions functionality. Good as you get people responding in a vote manner and adding comments. Better in that everybody who answers, also has that question & their answer displayed to all their friends’ news feeds. Social graph woo hoo! But all was not rosy in our trials. We picked up someContinueContinue reading “wanking and crying? not really an activity we want associated with our brands”

the problem with user generated content

Most people cannot be bothered. From personal experience if a brand such as Activision can struggle with their massive Guitar Hero franchise in getting people to upload videos of them “rockin’ out” with some incredible prizes on offer, what chance your brand? So brands can’t rely on it and if they do go down thatContinueContinue reading “the problem with user generated content”

full body weight in jelly? insane backstage demands with absolut rock

New campaign for Absolut Rock – a very weird leather and studs special edition of Absolut vodka. No, I don’t know why either.  In collaboration with NME there’s a legendary rock star rider quiz and a UGC piece asking users to unleash their ultimate rock star rider requests with one lucky winner getting their fullContinueContinue reading “full body weight in jelly? insane backstage demands with absolut rock”

vote on the next generation of talent and win

[Update 27.10.09] And the winner is.. Romaine Reed. Congrats to Romaine & Carolyn – the headphones are definitely still coming to you! See comment #23 below for more. [original posty] I’m delighted to have been asked to be a judge on this year’s Panasonic Next Generation Talent contest which is seeking to do what itContinueContinue reading “vote on the next generation of talent and win”

get creative, get noticed

MOFILM have created a unique user generated content competition called “You to the Power of 12- U12”. You get to create video content for any one of 12 global brands including Vodafone, PepsiCo, AT&T and OMO (that’s Persil for the UK readers) to represent their propositions for 2009. For example: Nokia – creatively show whatContinueContinue reading “get creative, get noticed”

currency replaced by kindness?

ABSOLUT vodka’s new campaign challenges us to look at the world differently: what would happen if we replaced cash with kindness. Spawned by the TV spot (below), this was taken experientially in various venues around London. At cinemas in Clapham and Islington, customers traded compliments and high-fives for free snacks and drinks, while others wereContinueContinue reading “currency replaced by kindness?”

anti-social networking

Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice. Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. FirstContinueContinue reading “anti-social networking”