Here’s a collection of thoughts from some of the good folk at Five by Five (disclosure time: Five by Five is the digital engagement agency I work for as part of the Lawton Communications Group). Some of them even got published in IAB publications, Marketing Week and Figaro. From branded entertainment to social media analyticsContinueContinue reading “little lumps of thoughts”
Category Archives: five by five
say hi to our social media strategic framework
Our Chief Digital Officer, Steve Sponder (blog / Twitter), in collaboration with key luminaries from our agency (I grandly include myself in that) has created our Social Media Strategic Framework. Let me know your thoughts. Here’s the thinking: There are certainly no shortage of agencies offering social media tactics to brands although almost all ofContinueContinue reading “say hi to our social media strategic framework”
interactive brand experiences
Article by Steve Sponder, Five by Five’s Chief Digital Officer in Marketing Week’s Interactive Seven 2009. And the first airing of our new positioning, “ideas without boundaries.” Chime in with any thoughts. People don’t separate the message they receive from a brand based on where they see or hear it. The Internet Advertising Bureau statesContinueContinue reading “interactive brand experiences”
[podcast] interview with kym niblock, managing director bbc.com
In the first of a new series of podcasts I’m doing for Five by Five – interesting conversations and thoughts with beautiful people about the wonderful digital world we live in – I talk to Kym Niblock, Managing Director of bbc.com about innovations, the challenges of an international site, social network opportunities, convergence and more.ContinueContinue reading “[podcast] interview with kym niblock, managing director bbc.com”
goodbye geek boy, hello geek girl
Computers, web n stuff. All geeky, spotty boys, right? Wrong. The girls have caught up and overtaken the boys, at least in the US. Read this article in NY Times for interesting insight and more nuggets like this (thanks to Mel Ferguson): …among Web users ages 12 to 17, significantly more girls than boys blogContinueContinue reading “goodbye geek boy, hello geek girl”
thought leadership one pager
In response to a recent new biz request from the good folk at Five by Five, I came up with this. The brief: “I want an agency that can help me with thought leadership for the next 3-5 years”. A chance to say our piece and inject my own thoughts and build on some recentContinueContinue reading “thought leadership one pager”
can you see what it is yet? tell me and win a pint
This is what a creative director’s brain looks like. Patrick (esteemed CD of Five by Five) drew this in a meeting we had last Friday to simplify a certain something. I’ll buy a pint (or frappy latte mochachino if you must) either in person or via the magic of paypal for the person who comesContinueContinue reading “can you see what it is yet? tell me and win a pint”
