New campaign for Absolut Rock – a very weird leather and studs special edition of Absolut vodka. No, I don’t know why either. In collaboration with NME there’s a legendary rock star rider quiz and a UGC piece asking users to unleash their ultimate rock star rider requests with one lucky winner getting their fullContinueContinue reading “full body weight in jelly? insane backstage demands with absolut rock”
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currency replaced by kindness?
ABSOLUT vodka’s new campaign challenges us to look at the world differently: what would happen if we replaced cash with kindness. Spawned by the TV spot (below), this was taken experientially in various venues around London. At cinemas in Clapham and Islington, customers traded compliments and high-fives for free snacks and drinks, while others wereContinueContinue reading “currency replaced by kindness?”
