Data is crucially important in the current marketing landscape. It informs decisions and inspires creative thinking. There has been a lot of column inches about ‘big data’ but the role of the data scientists is to actually provide ‘small data’. The data that really matters. Not analysis that leads to paralysis. The data that getsContinueContinue reading “the rise of the data scientist”
Category Archives: b2b
social media disruption with a b2b flavour
I presented this little badger to an exclusive gathering of IBM folk at the Mermaid Centre, Blackfriars in London Town. I had fun. See, I even look happy in the pic from Fiona. And to cap it all, I even got a homepage featurette on Slideshare. Fame at last. Fiona even tried a little bitContinueContinue reading “social media disruption with a b2b flavour”
