The Richmond Marketing Forum in London recently kicked off with a fabulous keynote featuring Naomi Walkland, CMO of Motorway, Jessica Myers, Chief Customer Officer of The Very Group and Rosie Hanley, Marketing Director at John Lewis. Having been surrround-sounded by political debates in the media where debate has been re-framed as shouty, aggressive, finger-pointing, talkingContinueContinue reading “Key Takeaways: CMO role and Customer Focus”
Category Archives: data
the rise of the data scientist
Data is crucially important in the current marketing landscape. It informs decisions and inspires creative thinking. There has been a lot of column inches about ‘big data’ but the role of the data scientists is to actually provide ‘small data’. The data that really matters. Not analysis that leads to paralysis. The data that getsContinueContinue reading “the rise of the data scientist”
brands need to take the risk while embracing technology
Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital
facebook new insights one pager download
Drowning in data? Fed up of everyone asking you what the new-fangled insights mean? Wading in pages of printout with little insight as to what the data means? Yeah, me too. So I did this. it’s a one-pager to stick the new Insights info into and share with whoever needs it, whenever they need it.ContinueContinue reading “facebook new insights one pager download”
data, so hot right now
Yesterday I presented to Brand Republic’s Digital Peer-to-Peer Exchange on the role of analytics in social media and how it can drive actionable insight. Our awesome client from Activision, Mark Cox, let us share some of the work we’ve been doing this past year which by his own admission is bad ass. Some really interestingContinueContinue reading “data, so hot right now”
more social media stats than you can shake a stick at
Tip of the hat to Greg Verdino.
stuff and things 18.03.08
Diesel & Adidas bring you 83 ways to waste your time (via Damiano on Twitter) International web design and flash showcase Times article on how to make the most of a corporate blog with lots of links for examples and reports. Quaker Oats join the digital conversation Cyberpsychology and Behaviour research paper entitled “Distress, Coping,ContinueContinue reading “stuff and things 18.03.08”
visualisations and digital map mash ups
Regular readers will know I love a good graphic so I thought I’d share the above as a cool example of displaying data trends, this example being for US box office. Originally found on Boing Boing. And this web trend map from Tokyo found on Nicola Davies’ blog. Go there where you can find aContinueContinue reading “visualisations and digital map mash ups”
