Speaking, articles, quotes, interviews & general press stuff.
2021
July – speaker at PAGB Digital Week on ‘How to deliver business impact with social media and influencers for medical device brands.’ Write up of event here.
July – commentary on appointment of Jo Vaughan as Strategy Director
July – contributor to Go Network Social Media Week content
2020
August – guest on Executive Juice podcast
2019
March – talking automotive in Italian
2017
July – automation will give human insight a boost not the boot. Commenting in CMO.com
April – commenting in Shots magazine on ‘that’ Pepsi ad, highlighting why the distance of an agency from the inner-workings of a client business allows for objectivity and critical analysis that many not always be possible with in-house creative teams.
March – what does the future hold for FinTech in Finance Monthly.
February – comments in Digiday on how brands could use Houseparty as a live research environment.
February – commenting in the Times on should social media be allowed at work.
January – commenting in Shots magazine on what’s next for Brexit.
January – Team Eleven coverage in Campaign on whether media agencies should be more transparent.
2016
December – Team Eleven coverage in The Drum on the best creative ads of 2016.
December – thought leadership piece in Marketing Business Forum on digital Vs traditional.
November -Team Eleven comment in Campaign on whether brands should pull ads because of editorial coverage.
November – commenting on Blossom Hill rebrand in The Grocer.
November – commenting on how convenience stores can think laterally to attract the student audience in The Grocer.
November – ‘Need some help with that, love?’ Team Eleven coverage in The Telegraph on how to respond to patronising comments at work.
October – coverage of Team Eleven’s #4millionsmiles global campaign for Align Technology: Marcomm News
2015
October – guest column in The Drum on how American Apparel can recover.
August – article in B2B title Fresh Business Thinking on time-shifting summer work
August – article in M&M Global on Amazon Prime’s deal with former Top Gear trio
July – guest column in the Drum on the use of 80s tracks in ads. Also featured in Doner’s global thought leadership editorial publication D\Construct.
July – quoted in B2B Marketing magazine on The Rise of the Data Scientist.
July – quoted in Marketing Week on NME’s change in content strategy.
June – guest on BBC World Service Business Daily radio show offering opinion on is outdoor advertising ‘visual pollution’?
June – listed in credits of our new Alfa Romeo Made of Red campaign
2014
April – speaking at MediaPost OMMA Mobile Panel: Channels, Channels and More Channels. You can watch the 45 minute panel here.
2011
November – article in Technology Digital: Social media boredom
November – article in Technology Digital: We Fear Change
November – article in Technology Digital: Brands need to take the risk while embracing technology
September – speaking at Knowledge Peers event on technology impact on business. Deck and transcript for your delight. And a video of me yakking at c. 2min 45 and again at 6min 50.
2010
November – on Facebook Inbox in Pitch Digital (log in required), screen grab of my nonsense. And the DCH blog of it.
November – Marketing magazine Adwatch review for Waitrose price match ad
October – B2B Marketing: Best practice in live events using Twitter
September – Figaro Digital: why consumer behaviour is forcing advertising agencies to re-appraise integration & scan of published article
September – ranked no 74 in the UK top bloggers
August – what next for Brand Beckham in UTalk Marketing
August – thought leadership downloadable PDF – the new integration
July/August – chiming on on the fake BP Twitter account in B2B Marketing: page 1, page 2
July – commenting on the Kronenbourg Premium range in Marketing magazine
July – on the importance of word of mouth in B2B in B2B magazine
July – a shrine to me
July – DCH appointment in Marketing UK , Creative Match, NMA
July – on Good Shop, Bad Shop in Retail Week
June – on competition monitoring in Travel Trade Gazette
May – the branding issue of the London 2012 Olympic mascots in UTalk Marketing
March – speaking at iMedia UK brand summit round up of roundtables & musings on the event
February – review of Brand Republic Digital Peer-to-Peer Exchange with soundbites
February– speaking at Brand Republic Digital peer-to-Peer Exchange (deck)
2009
October – speaking at IBM exclusive mid-market conference on social media.
September – speaking at Lawtonware social media in HR seminar
July – on representing WKD and the digital industry in Government Alcohol inquiry in MAD, Marketing Week, video & transcript.
April – on new WKD campaign, Kev n Dave in The Drum, Creative Match, uTalk Marketing
January – Brand Experience in Urban Lifestyle Report
January – on retail in Creative Match
2008
October – Profile in Urban Lifestyle Report
September –
Five by Five coverage on Flickr
June – On FriendFeed in NMK
March – Ogilvy coverage
December 2007 – Adverblog interview
Podcasts:
February 2009 – Jane Gleadall, Biglight on e-commerce
December 2008 – Tomas Nihlen, Urban Lifestyle Report
November 2008 –The Future of Search with Love Digital
October 2008 – Kym Niblock, managing director bbc.com
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