Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series is by the award-winning Shammasian Brothers. I’m enjoying the break with tradition for alcohol brands to lead with print &/or TV campaigns and invest in social currency. The campaign is spearheaded by blogger outreach and other social media activity.
Thanks to Sophie @ Renegade Media for the heads up.
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