Most people cannot be bothered. From personal experience if a brand such as Activision can struggle with their massive Guitar Hero franchise in getting people to upload videos of them “rockin’ out” with some incredible prizes on offer, what chance your brand? So brands can’t rely on it and if they do go down thatContinueContinue reading “the problem with user generated content”
Category Archives: social currency
Brandy’d entertainment
Pernod Ricard’s brandy, Ararat is using a suite of branded entertainment to relaunch the legend to brandy connoisseurs across Eastern Europe and Russia. Ararat is an Armenian legend and Amsterdam Worldwide has created a number of short films celebrating the heritage and inspiring new entrants to the brand. The first film in the series isContinueContinue reading “Brandy’d entertainment”
tweets from the sky
Liking MySkyStatus – a new service from Lufthansa (via Profero in NY) that sends accurate departure, altitude and arrival updates to your Twitter and Facebook pages while you’re up in the ether. In the culture of now-ism that we’re firmly embedded in, this is an innovative and useful piece of content. Thanks to Nick ClarkeContinueContinue reading “tweets from the sky”
