Details matter. Be more useful. I went to the O2 in London recently (well, pre Xmas now – this has been in my drafts a while) to see Paul McCartney. It’s the first time I’ve ever used my American Express priority tickets. I queued diligently and then bought two tickets. Easy. (If not eye-wateringly expensive).ContinueContinue reading “Details matter. Be more useful.”
Category Archives: brand experience
From driveway envy to driveway curiosity
We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinueContinue reading “From driveway envy to driveway curiosity”
gin and football – a tale of two brand experiences
Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinueContinue reading “gin and football – a tale of two brand experiences”
NME change in content strategy keeps them front and centre
Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”
the future is from… Volvo
Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these areContinueContinue reading “the future is from… Volvo”
at work – behind the scenes
Pinterest. The next big shiny object and must have in every presentation you give. And like I always say, you’ve got to try these things. So, I have. And have been for some time. But my own collection was a bit, er, well, a bit too me. So I decided to do a bit ofContinueContinue reading “at work – behind the scenes”
now that’s customer service
You know how difficult finding presents for your mum is, right? Fortunately my wife is signed up to a whole heap of cool baby sites that provide a lof of inspiration. On one of these sites we found Fill & Tell – a really delightful book for the grandparent to fill in for their grandchildren.ContinueContinue reading “now that’s customer service”
there are two b’s in digital
Digital Media is incomplete without the two B’s – Bravery and Budget. Latest article by me in Technology Digital. Image source.
social media boredom
Brands today need to deviate from the conventional Social Media marketing path if they want to keep the consumers interested. Article by me in Technology Digital. Image source.
headphones made for mac
The kind folk at Jays sent me some of their new a-Jays Four headphones made especially for iPhone, IPod and iPad mac stuff to try out. Which is incredibly timely as I have always hated the headphones that come with iPhones. They have poor sound, get tied in knots at the earliest opportunity and hurtContinueContinue reading “headphones made for mac”
