f-commerce just got a leg up from amazon

Selling stuff on Facebook is still relatively new for the majority of marketers but it’s a no-brainer if your audience is spending a lot of time there. Why send them somewhere else to shop? It plays into the notion of the frictionless web. And the old die hard usability line, “don’t make me think”.
Amazon, the most powerful online store, has just entered the F-commerce battleground with the opening of their Amazon Marketplace on the US Pampers page in the US. Why? Consumers who remain in Facebook are more likely to complete a purchase compared with those who leave.
Full article on MediaPost.

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