Facebook have added new Questions functionality. Good as you get people responding in a vote manner and adding comments. Better in that everybody who answers, also has that question & their answer displayed to all their friends’ news feeds. Social graph woo hoo! But all was not rosy in our trials. We picked up some top tips. Make sure you have your brand or product name in the question title though as the branding doesn’t seem to be carried through beyond your page. And make sure you use the check box that doesn’t allow people to add their own, hilarious, options. Because we tried it on London Pride and had someone add the option of “wanking and crying” to what they’ll be doing for the London Marathon. Not the kind of thing you want to associate London’s greatest beer with. Needless to say it’s been changed.
