Category Archives: Olympics

so what if we don’t like the mascots in adland?

Recently at DCH, we were asked to comment on the new London Olympic 2012 mascots. My summation made it into the article but thought it worthwhile sharing our fuller thoughts on the brand issue raised. The classic approach to a brand is to comprise identity, performance and behaviour. In these social times, reputation is nowContinueContinue reading “so what if we don’t like the mascots in adland?”