Category Archives: brand

Key Takeaways: CMO role and Customer Focus

The Richmond Marketing Forum in London recently kicked off with a fabulous keynote featuring Naomi Walkland, CMO of Motorway, Jessica Myers, Chief Customer Officer of The Very Group and Rosie Hanley, Marketing Director at John Lewis. Having been surrround-sounded by political debates in the media where debate has been re-framed as shouty, aggressive, finger-pointing, talkingContinueContinue reading “Key Takeaways: CMO role and Customer Focus”

From driveway envy to driveway curiosity

We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinueContinue reading “From driveway envy to driveway curiosity”

gin and football – a tale of two brand experiences

Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinueContinue reading “gin and football – a tale of two brand experiences”

I don’t always need a TwitFace to get an emotional response

I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”

DCH download, september 2010

We’ve done this over at DCH Towers. Over the coming year, we’ll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinueContinue reading “DCH download, september 2010”

long term association trumps massive sponsorship spunk. and stickers win.

In amongst all the frenzied reporting about who out-tweeted who at the World Cup, what’s really caught my eye is who won out when it came to the brand association with football. Any student of marketing will tell you that branding is about the long-term and this is borne out by the Engage Research butContinueContinue reading “long term association trumps massive sponsorship spunk. and stickers win.”

some stuff and things that caught my eye

Some people ask what’s the point of Twitter? For me it’s part information source, part staying in touch with friends and colleagues and part sharing bits of my life. I’ve found these things of late, I thought you might like them too… Your handwriting as a font. Notepad – a virtual piece of paper inContinueContinue reading “some stuff and things that caught my eye”

so what if we don’t like the mascots in adland?

Recently at DCH, we were asked to comment on the new London Olympic 2012 mascots. My summation made it into the article but thought it worthwhile sharing our fuller thoughts on the brand issue raised. The classic approach to a brand is to comprise identity, performance and behaviour. In these social times, reputation is nowContinueContinue reading “so what if we don’t like the mascots in adland?”