Kickstarter has gained a huge amount of publicity of late with some amazing projects kick started into the consciousness of most people in the digital space. In 2012, over 18,000 projects were funded with over $300m. Which is even more amazing when most of this funding comes from regular people like you and I, notContinueContinue reading “kickstarter handbook”
Category Archives: social media roi
data, so hot right now
Yesterday I presented to Brand Republic’s Digital Peer-to-Peer Exchange on the role of analytics in social media and how it can drive actionable insight. Our awesome client from Activision, Mark Cox, let us share some of the work we’ve been doing this past year which by his own admission is bad ass. Some really interestingContinueContinue reading “data, so hot right now”
nobody knows anything
William Goldman, an American novelist and Academy Award winning screenwriter is credited with the line in the headline of this post which came from his memoirs. Goldman was referring to the changing face of the entertainment industry. The same statement could be applied to today’s social media world. Everything is in beta, technologies change fasterContinueContinue reading “nobody knows anything”
