analytics – Nicholas Gill

brands need to take the risk while embracing technology

Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital

facebook new insights one pager download

Drowning in data? Fed up of everyone asking you what the new-fangled insights mean? Wading in pages of printout with little insight as to what the data means? Yeah, me too. So I did this. it’s a one-pager to stick the new Insights info into and share with whoever needs it, whenever they need it.ContinueContinue reading “facebook new insights one pager download”

data, so hot right now

Yesterday I presented to Brand Republic’s Digital Peer-to-Peer Exchange on the role of analytics in social media and how it can drive actionable insight. Our awesome client from Activision, Mark Cox, let us share some of the work we’ve been doing this past year which by his own admission is bad ass. Some really interestingContinueContinue reading “data, so hot right now”