leave…

… a mark.

You may remember that Hugo Boss had sent me an email a while back & I ordered a sample. Well, the only one that wasn’t sold out. Anyway, it pitched up last week. In a somewhat over-the-top dm piece. The copy is particularly alpha male, e.g. “To leave a mark or impression upon others is unrivalled as the ultimate form of success.” Grrrr. It smells a bit over-powering too. Shame the 28 day delivery promise was buggered.

.

.. a mess

Carnage from Tuesday’s team lunch at El Parador, Eversholt Street, London. Best tapas in town apparently.

… for Germany

Who needs insight & proposition when you’re selling your airline (German Wings) based on the cheap flight and cheap beer in the end destination?