Utility prices have gone up silly amounts recently. Again. Utility profits have also gone up silly amounts recently. Again. So what we really need is an expensive DM pack with a specially commissioned London 2012 pin badge to celebrate to make us feel better about this. And the chance to win lots of other prizesContinueContinue reading “no thank you to your thank yous”
Category Archives: direct mail
the alphabet according to lynx
This is far better than the manwash. Hours of fun.
lumpy post
Lumpy is a term that has stuck with me ever since everyone’s favourite bearded Canadian, PJ Darling (real name) entered our lives many years back and did a Show & Tell about a 3D boxed DM piece for BTCellnet (now 02). And where I’m from, we call these packs ‘a lumpy’ And it’s stuckContinueContinue reading “lumpy post”
something for nothing without having to fill in a form
Earlier this week the good folk of the Metro (free rag [newspaper to my non-English readers]) in London were handing out free sample sof a new product (I assume), Emmi Caffe Latte at Euston station. As it was free and pre-chilled, I picked one up. It tasted fine but nothing special. But then I thought,ContinueContinue reading “something for nothing without having to fill in a form”
sehr geehrter herr gill
I got this in my mail yesterday. Cracking targeting and localisation example from Spiegel. I assume my subscription to Media & Marketing Europe has spawned this letter but clearly my address is in Gross Britannien. So why send it to me in German? Tut tut. Needless to say this will be gehen sie hier geradeContinueContinue reading “sehr geehrter herr gill”
leave…
… a mark. You may remember that Hugo Boss had sent me an email a while back & I ordered a sample. Well, the only one that wasn’t sold out. Anyway, it pitched up last week. In a somewhat over-the-top dm piece. The copy is particularly alpha male, e.g. “To leave a mark or impressionContinueContinue reading “leave…”
stuff and things 13.06.07
I want one of these. The guy who created it is a finalist on the ITV series, Tycoon. And my wife works with someone who’s selling them. And it’s in my lounge! But it needs batteries and I don’t have any. The excitement level is huge. The key question is: can I adapt it toContinueContinue reading “stuff and things 13.06.07”
take a look at my post bag
After sharing the heroic direct mail deeds of Shane Warne, here’s some more mail from my post bag over the last couple of weeks in a kind of dm review type thing. DMA (Direct Marketing association) – those who remember will know that I have an alter ego in the shape of Ms Nicholas Gill.ContinueContinue reading “take a look at my post bag”
we don’t talk anymore
This is just beautiful and I promised to spread the good blog love on this one. I commented on this too on Philippe’s blog (below): At last, a great snippet that we can use in presentations to get the point across that the times, they are-a-changing. Could have done with these c. 6 months agoContinueContinue reading “we don’t talk anymore”
when did PEST become SLEPT?
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’veContinueContinue reading “when did PEST become SLEPT?”
