Category Archives: thoughts

The Olympic logistical super fun times with AI: why I traded Claude’s sass for Gemini’s brain

Expectation: A seamless Olympic dream.
Reality: Standing at a snowy border in Switzerland, staring at a sign that says “Müstair, cunfin” and wondering where on earth the bus is. 🚌❄️

Planning for the most spread-out Games in history was a trip. Between the “Milano shuffle,” soggy venue burgers, and an official website that had the urgency of a sloth, I had to outsource my brain to Gemini.

We traded AI sass for actual intelligence, bypassed the Milano Centrale madness, and found a “secret” bus stop thanks to some very kind Americans.

Moral of the story? AI can give you the map, but you still have to be the one to jump off the bus. Literally.

it’s a fantasy world full of deviants…

Way back in 2006, there was a thing called Second Life. And web 2.0. And every agency person and marketer I knew was falling over themselves to do something. Anything! I recall many presentations explaining what it was all about and trying to act like I knew what I was talking about while being bemusedContinueContinue reading “it’s a fantasy world full of deviants…”

A chat with a man in the sauna and Elvis

This photo was taken almost a year ago. A lot has happened since then – maybe I’ll get to that in time – but it feels the right time to start back on getting things right again.  A few years back, I had a chat with a bloke in a sauna at the David LloydContinueContinue reading “A chat with a man in the sauna and Elvis“

48 shades of beige

Cleaning up my old notes recently, I found this from c. 2016/7 and thought it deserved an airing and quite poignant reading this today given what’s happened the last few months in my own life. I wrote it verbatim after a day out with the delivery drivers as a means of me processing the informationContinueContinue reading “48 shades of beige”

[daily dobbie*] bolt could have run 9.55

The only question other than “did you just see that?” after Usain Bolt’s simply phenomenal 100m in Beijing was this, “how fast could he have gone?”. Well, some scientists in Oslo reckon it could have been 9.55. OMFG! I also love Simon Barnes’ writing in The Times so here’s his take on the original achievement.ContinueContinue reading “[daily dobbie*] bolt could have run 9.55”

improving online experiences – the gap between users and designers

My summation from this research by IDEA is that an Information Architect is vital in the digital process to bridge the gap between users needs and creative beliefs. This isn’t mentioned in the report but there’s a clear yawning gap where designers feel they have a great solution and consumers don’t. Having worked with andContinueContinue reading “improving online experiences – the gap between users and designers”