Email marketing has surprised me of late. Maybe it’s because I’ve had the fortune to work on and develop some class-leading CRM programmes in my time but I figure that if you want to be the best, you adopt best practices. And for me, double opt-in is the way to go. I remember spending severalContinueContinue reading “email marketing surprises”
Category Archives: forrester
stuff and things 16.05.08
More proof that people trust people rather than brands when finding out about stuff. Future aspirations survey from Chartered Management Institute. If you’re a “young manager” fill it in. If you haven’t found Groundswell yet. And make sure you follow Charlene Li on Twitter. And read the blog. And if you have any web 2.0ContinueContinue reading “stuff and things 16.05.08”
influential talker or listener?
I found this on Forrester as part of a project I’m doing about how to use social media to influence people who are on the fence (that’s as much as I can say right now due to NDA stuff). This is a grab of a chart in a Forrester study into Wikipedia and it’s useContinueContinue reading “influential talker or listener?”
