——————————————– Q: Why is this email five sentences or less? A: http://five.sentenc.es We all suffer from email overload. There’s been lots written about how it kills productivity and ruins holidays. While zero inbox and zero tolerance policy is not for everyone, Five Sentences is a gentle introduction and a step on the rung to better email etiquette.ContinueContinue reading “email étiquette – five sentences or fewer”
Category Archives: email
email marketing surprises
Email marketing has surprised me of late. Maybe it’s because I’ve had the fortune to work on and develop some class-leading CRM programmes in my time but I figure that if you want to be the best, you adopt best practices. And for me, double opt-in is the way to go. I remember spending severalContinueContinue reading “email marketing surprises”
the bar of expectation
I got an email today from the good people at Diageo. Just tell us a few things and you could win a load of our drinks and related paraphernalia. Interestingly, I was part of the team that created the first “portfolio” campaign for them back in the day when I worked on the accountContinueContinue reading “the bar of expectation”
find your flavour
Bailey’s are offering you the opportunity to find your flavour and promoting both the new mint (I’ve tried it and it’s ok) and caramel (not tried it but too sickly?) flavours. Site uses flash to serve up a few questions which you drag your cursor to the one you like the most. You then seeContinueContinue reading “find your flavour”
email hell
I still remember the days of fax and acetates in the working environment and email was just coming to the fore. In 10 years its use has rocketed to make communication faster and easier on the one hand but overwhelming and pointless on the other. New research from Glasgow & Paisley universities suggest that BritishContinueContinue reading “email hell”
