For Five by Five, I was asked to contribute to the latest in the IAB’s vertical handbook series: retail. With a focus on what makes a good online shopping basket experience, our top tips are below. You can download the handbook here. Shopping basket drop-off can be avoided by learning from the benchmark leaders: Amazon,ContinueContinue reading “what makes a good online shopping basket experience?”
Category Archives: IAB
connecting european e-marketing | interact congress europe 2008
Interact Congress 2008 is a conference about Connecting European eMarketing to be held in Berlin across 2-3 June. And being in Germany, it’s hosted by the German IAB and supported by all the national IABs (UK link here) and the European IAB. And I’m truly honoured to have been invited to collaborate on the InteractContinueContinue reading “connecting european e-marketing | interact congress europe 2008”
