Interact Congress 2008 is a conference about Connecting European eMarketing to be held in Berlin across 2-3 June. And being in Germany, it’s hosted by the German IAB and supported by all the national IABs (UK link here) and the European IAB. And I’m truly honoured to have been invited to collaborate on the InteractContinueContinue reading “connecting european e-marketing | interact congress europe 2008”
Category Archives: pan european
stuff and things 03.08.07
Not content with the fabulous Golf night driving, VW have extended the use of the Touareg stunts from the new Matt Damon film, the Bourne Ultimatum with a 3D stunt simulator: create your own stunts, load ’em, see if the people out there rate your stunt as cunning or not (deliberate Kenny Everett -ism thereContinueContinue reading “stuff and things 03.08.07”
sehr geehrter herr gill
I got this in my mail yesterday. Cracking targeting and localisation example from Spiegel. I assume my subscription to Media & Marketing Europe has spawned this letter but clearly my address is in Gross Britannien. So why send it to me in German? Tut tut. Needless to say this will be gehen sie hier geradeContinueContinue reading “sehr geehrter herr gill”
we’re all europeans now… yeah, right
I’m in Holland again today after an oh my god early flight into Schiphol. I perused a couple of the free rags that were scattered on the train from Schiphol to Den Haag (sitting upstairs of course – why can’t I do this at home???) and discovered that there had been a concert/festival of sortsContinueContinue reading “we’re all europeans now… yeah, right”
socially (ir)responsible advertising
Couldn’t get away with these ads for Flirt Vodka in the UK drinks market as it promotes sexual promiscuity & drinking. The caption says “she’ll be choosing for a long time” – filthy minx. More examples here, here, here and here. And this TV campaign for the King of Condoms in France has some slightlyContinueContinue reading “socially (ir)responsible advertising”
google is top of the brandz & still has humour | millward brown brandz report
Google is the no. 1 brand according to the 2007 Millward Brown Brandz report. They also still have humour. Go to Google maps, click get directions, add washington, dc as the from and london, uk the to. Check out direction 21. SWIM across the Atlantic. Genius. I also didn’t know the original name for GoogleContinueContinue reading “google is top of the brandz & still has humour | millward brown brandz report”
how businesses are using web 2.0 | mckinsey
You’ll need to register but lots of good stats and nuggets and things about how businesses are harnessing web 2,0 technologies, wikis, blogs etc. Get a good snippet at where I found out about this from Avenue A | Razorfish.
new virals
This just went live from our house actually for HP’s latest whizz bang product. The guy’s eyes c. 10 seconds from the end scare me. But you can have lots of interactive fun. This builds on the HUGE success of the Tea Running viral which must have appeared in every industry rag every side ofContinueContinue reading “new virals”
links for 27.04
Get some science briefs and other interesting nuggets at RedShift It’s getting warmer so maybe think about sleeping in the buff? Be nice and switch all your bulbs to eco-friendly electrical things Be all yoo-ra-pee-an and register a .eu domain Stay in unusual hotels in unusual hotels of the world.com – does what it saysContinueContinue reading “links for 27.04”
privium | cool branding 2007
Privium has been named as a cool brand in the Cool Branding 2007 awards. Privium basically takes a copy of your iris’ so you can peer into a scanner at Schiphol airport in Amsterdam and walk straight through border control without queuing. Awesome. It is a little weird carrying your iris’ on a card though.ContinueContinue reading “privium | cool branding 2007”
