Category Archives: podcast

and we thought pr was all champagne – social media press release

“Pass the champers, dahling” has changed to “tag it, digg it, link to the podcast and we’ll talk on Skype if that’s OK with you, dahling?” This is a great format for making press releases work harder in the digital age: the social media press release from Shift Communications. Acknowledgements: Burson Marstellar 

line and length, son

The next 6 or so weeks will give (almost) everyday a special lift, spin or thwack. The cricket world cup started yesterday – I ignore the opening ceremonies for fear of being bored away from any tournament by Barry Davies or his commentator fraternity suddenly extolling the virtues of jamborees, traditional dances and ridiculous tightropeContinueContinue reading “line and length, son”