Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”
Category Archives: though leadership
stuff and things 28.10.07
Toyota meets World of Warcraft. 7 million play that every day FYI. Thanks to Matt Dickman. Check out his new project too. Over at his blog, Vincent Thome has written a paper on experimentation. I think he has some great ideas here. I even felt compelled to write a serious comment rather than the usualContinueContinue reading “stuff and things 28.10.07”
stuff and things 22.10.07
Facebook brand tie-ins that are bad get a lot of press. But here are two good examples. Herbal Essences which I found via Advergirl & O2 win a MASSIVE university big party thing. Leigh sums up why they both work very eloquently even though her comments are attributed to the shampoo stuff: Set up asContinueContinue reading “stuff and things 22.10.07”
dove follow up – lock up your daughters
I think everyone must have used Dove as THE example of how a brand can truly influence culture, perception and attitude . Here’s the development of the campaign targeting parents of young girls who have massive exposure to the altered and warped images of beauty. Powerful.
digital evolution and daemons
MSN take a look at how the web is evolving including personal daemons. Which is a new term to me as a quick Google suggests it came from a Phillip Pullman novel. But they exist in other forms including the one in the article. Having taken the test on the Golden Compass movie link above,ContinueContinue reading “digital evolution and daemons”
stuff and things 12.09.07
In flight entertainment going a step too far? Virgin America have recently trialled an in flight IM service allowing you to badger the hell out of other passengers, probably the “hotty” 3 rows in front of you. Frankly I’d find this annoying as fuck as we say here in Blighty. But the general service seemsContinueContinue reading “stuff and things 12.09.07”
books to read by the pool
A little later than planned but I finally get to blog about my last holiday in Italy when I’m on my current holiday pootling around at home. First up in the holiday season: the book review. Steve Waugh – Out of My Comfort Zone The first of a few cricketing themed books for this holiday.ContinueContinue reading “books to read by the pool”
stuff and things 30.07.07
As well as being really moreish sweeties, Skittles have a cool web site where you can create your own animated cartoon, based on the very nice ATL execution, and then share it with your friends on Bebo. I like it. Sky have created a channel called SkyCast. I just don’t see why they didn’t createContinueContinue reading “stuff and things 30.07.07”
i think i’m awarded
Surprised, honoured and delighted that Philippe included me in his hit list for five blogs that make him think. Which means I have to think about who makes me think. After much contemplating and thinking about thinking and worrying whether I should avoid some of the “big guns” or not, I’ve netted out here. SoContinueContinue reading “i think i’m awarded”
stuff and things 13.06.07
I want one of these. The guy who created it is a finalist on the ITV series, Tycoon. And my wife works with someone who’s selling them. And it’s in my lounge! But it needs batteries and I don’t have any. The excitement level is huge. The key question is: can I adapt it toContinueContinue reading “stuff and things 13.06.07”
