We won an award recently and I can’t tell you how thrilled I am. It was for the work we’ve been doing for Align Technology to generate awareness and lead generation for Invisalign across Europe. The award was for the 2013 consumer campaign, “Smile and the Whole World Smiles With You” received the Excellence in IntegratedContinueContinue reading “this is what excellence in integrated digital communications looks like”
Category Archives: integration
From The New Integration to The Newest Integration
The New Integration On August 10, 2010, I posted an article on my blog entitled, “The New Integration.” At the time, there was a lot of talk about integration being dead. Integration was old, lumpy, slow and no longer sexy. It wasn’t suited to the new socially aware age. Back then, the stand-out campaignContinueContinue reading “From The New Integration to The Newest Integration”
we fear change
Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.
brands need to take the risk while embracing technology
Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital
connecting and kinecting
When CP+B picked up the Microsoft advertising account, we all wondered what would happen. The “I’m a PC” ads weren’t as bad as the original haters suggested. The product elements and the use of interesting characters started to change perceptions of Microsoft. I quite liked them but I didn’t identify with being a PC still.ContinueContinue reading “connecting and kinecting”
strategic digital integration
We’ve been helping clients to become more social and more digital. In an integrated way. This is part of how we’ve been helping them.
I don’t always need a TwitFace to get an emotional response
I don’t like American football, I don’t even know who won the SuperBowl this year. But I have seen some of the advertising. Because it is a cultural phenomenon that stretches beyond the 110 million fervent Americans watching in their dens and into a global audience. I have also seen a lot of the postContinueContinue reading “I don’t always need a TwitFace to get an emotional response”
Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital
I’m thrilled to be published in Figaro this month with the DCH current focus on the new integration. We’ve already had some great feedback direct from readers of the magazine and we’d love to know your thoughts. The online version is here and you can also read a longer version in our downloadable PDF. TwitterContinueContinue reading “Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital”
the new integration
Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral. But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thoughtContinueContinue reading “the new integration”
we are people, not just consumers of social media
Yes, there’s a lot of noise about social media and yes, it is very exciting and yes, the social specialists are forcing other agencies to up their game in the space. But it’s rare that a social media campaign works extraordinarily well in isolation. Social media should only really become relevant if viewed as partContinueContinue reading “we are people, not just consumers of social media”
