Category Archives: content

developing social content

Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme. We wanted to share the work for it to be collaborated on. This is version 1.0,ContinueContinue reading “developing social content”

anti-social networking

Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice. Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. FirstContinueContinue reading “anti-social networking”

[daily dobbie] ever wanted a second brain?

Well now you can have one. With, er, second brain. If you’re like me and have tags and content and stuff everywhere across the net and can never quite get what you need without wondering what the hell you tagged it as, second brain collates all this into “the most powerful, personal content platform imaginable.”ContinueContinue reading “[daily dobbie] ever wanted a second brain?”

[daily dobbie] 12 seconds

12seconds.tv is a bit like the love-child of Twitter and You Tube. What are you doing now style updates using 12 seconds of video only. I like it, but not so much as to port my love to it from Twitter. I am a creature of habit. Found following @akispicer Reach out and touch me:ContinueContinue reading “[daily dobbie] 12 seconds”

social media mistakes

AdAge have compiled the best bits from Joseph Jaffe’s recent presentation at the Association of National Advertisers’ Integrated Marketing Conference. Some great examples here, some of which are new to me, some of which have passed into folklore. I like the way Jaffe has also categorised the mistakes: faking, manipulating, controlling, dominating and avoiding. There’sContinueContinue reading “social media mistakes”