This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes thatContinueContinue reading “experiments in AI | part 1”
Tag Archives: advertising
the new code of elegance
My Dad had a Lancia in the 70s. It could have been a Fulvia. I’m not completely sure. What I do know is that it was dark green and that he wrapped it around a lamp post on an icy road. My Mum banned him from getting another – and any other car that wasContinueContinue reading “the new code of elegance”
Growth outlook: Winter is coming. Should I get my coat?
About this time of year everyone gets their crystal balls out and we all know most of it is made up and hoping rather than knowing. But what feels different this year is that universally every agency person has the same level of optimism around new business. And that level is pretty bloody low. SittingContinueContinue reading “Growth outlook: Winter is coming. Should I get my coat?”
Need some help with that, love?
Team Eleven comment in The Telegraph from Client Partner, Sophie Gibson, on how to respond to patronising comments at work. “Being patronised is often the result of an unconscious bias, so wherever possible, it’s important to address the issue or it could become a barrier to progress or collaboration,” Sophie Gibson, founder of marketing firm TeamContinueContinue reading “Need some help with that, love?”
Vertical ambition welcome here
We’re now in our 8th month since starting Team Eleven. We started with just us two, two desks and two chairs in a two-person office. In that time we’ve grown rapidly, in a way that completely exceeded all our own expectations and ambitions. We’re humbled by the clients who wanted to partner with us asContinueContinue reading “Vertical ambition welcome here”
can american apparel recover from bankruptcy?
Article I penned in The Drum on how American Apparel can recover from bankruptcy following lurid accusations in the boardroom, porn as advertising and poor performance at the tills. Recovering from bankruptcy is the easy part. There have been plenty of resurrection stories down the years with some big names surviving because of their importance toContinueContinue reading “can american apparel recover from bankruptcy?”
i blame the gorilla
The Independent ran an article highlighting the number of ads that featured music from the 80s. The Drum asked me to write a response to it. I blamed the gorilla. You can say it’s all about fashion and trends and everything comes around again. And again. But I blame the gorilla. It’s his fault. SittingContinueContinue reading “i blame the gorilla”
NME change in content strategy keeps them front and centre
Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”
the new integration
Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral. But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thoughtContinueContinue reading “the new integration”
