From driveway envy to driveway curiosity

We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinueContinue reading “From driveway envy to driveway curiosity”

experiments in AI | part 1

This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes thatContinueContinue reading “experiments in AI | part 1”

the future is from… Volvo

Volvo has changed. No longer just a brick to protect your family. Today, their cars look pretty cool. But today is yesterday in automotive terms so Volvo, like all manufacturers are looking to the future. But where most manufacturers jealously guard their knowledge stocks, the Swedes are opening theirs up. Well, I’m sure these areContinueContinue reading “the future is from… Volvo”

when digital got in the way

This time last year I had a strange desire. No, not that you dirty minded pervs. No, a desire for throbbing engines, helmets and leather. Yes, I wanted a motorbike. Part practicality – I could save a chunk of cash by parking at a different train station – and part just because I’m heading intoContinueContinue reading “when digital got in the way”