I spent yesterday at the Prolific North event, courtesy of my clients at Twisted Loop. If you want a snapshot of where the UK agency world sits with AI, it’s a study in optimistic paralysis. We are all excited. We are all experimenting. But the gap between our strategic intent and our operational execution isContinueContinue reading “AI in agencies: The execution gap is widening. Start building.”
Tag Archives: brand experience
Tesla Road Trip Part 2: The Return
You find me in Italy. If you haven’t read Part One yet, do yourself a favour and start there. It sets the scene beautifully (in my head, at least) and explains how we arrived at this point without completely losing our minds to range anxiety. Interlude: On Italian Charging Infrastructure (A Pleasant Surprise) Before divingContinueContinue reading “Tesla Road Trip Part 2: The Return”
Tesla Road Trip: UK to Italy and back.
A little departure from the usual marketing stuff. Part one of two. The Short Version I drove a Tesla from the UK to Italy and back. Nothing catastrophic happened. This surprised everyone, including me. The Longer Version When I chose the Tesla, it wasn’t because I’m particularly green or because I enjoy explaining to petrolContinueContinue reading “Tesla Road Trip: UK to Italy and back.”
Details matter. Be more useful.
Details matter. Be more useful. I went to the O2 in London recently (well, pre Xmas now – this has been in my drafts a while) to see Paul McCartney. It’s the first time I’ve ever used my American Express priority tickets. I queued diligently and then bought two tickets. Easy. (If not eye-wateringly expensive).ContinueContinue reading “Details matter. Be more useful.”
From driveway envy to driveway curiosity
We’ve been doing a bit of consultancy work into the high net worth (HNWI) and the ultra HNWIs in the second half of this year. One of the areas that always comes up is ownership and role of cars. It used to be quite easy, but change is happening fast. Here’s some thoughts. Oh andContinueContinue reading “From driveway envy to driveway curiosity”
experiments in AI | part 1
This may be a short set of experiments but nonetheless I’ve always espoused that to understand something you should dive in and give it a go. Although I’m still resisting TikTok. I did a little update around Lancia this week and I had plugged some prompts into MidJourney: Italian, elegance, future, automotive, fashion. Attributes thatContinueContinue reading “experiments in AI | part 1”
the new code of elegance
My Dad had a Lancia in the 70s. It could have been a Fulvia. I’m not completely sure. What I do know is that it was dark green and that he wrapped it around a lamp post on an icy road. My Mum banned him from getting another – and any other car that wasContinueContinue reading “the new code of elegance”
gin and football – a tale of two brand experiences
Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinueContinue reading “gin and football – a tale of two brand experiences”
NME change in content strategy keeps them front and centre
Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”
