New vid from Isobar about their new philosophy that time is the new currency in the magic dust world of marketing. Just not sure they’re saying anything that we don’t know already, especially the bit about what’s at the core of a consumer. Er, that’s the insight that derives a proposition that’s been at the heart of advertising since the year dot. But another cracking bullshit bingo line right at the end:
“… we’re not planning around consumers, we’re planning through consumers.”
Surely a 10-pointer? I love marketing.
Source: imedia
rofl thanks. Your post has enhanced the overall quality of my blogosphere experience this evening per se on a quid pro quo basis.
If you want to touch base and stretch the envelop – just drop by rawstylus.wordpress.com. Alternatively I’ll happily take a discussion offline.
Chris
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