Category Archives: digital advertising

Postcards from the beach – 2017 edition

At the end of September, I spent two days by the beach listening, learning and starting to live again. Curated by the self-styled most selfish event organiser in the world, Matt Desmier, Silicon Beach is a complete mystery. You have some idea of some of the speakers but no idea when they talk, what theyContinueContinue reading “Postcards from the beach – 2017 edition”

Digital vs Traditional: what works best for you?

Latest thought piece in Marketing Business Forum on digital and traditional marketing. Print circulation numbers are down. On-demand and streaming services – sans un-skippable ads – are on the up. So what’s a marketer to do? Ditch the dinosaur channels and throw the entire budget at Larry, Sergey, Zuck and their contemporaries? Targeting, re-targeting andContinueContinue reading “Digital vs Traditional: what works best for you?”

when digital got in the way

This time last year I had a strange desire. No, not that you dirty minded pervs. No, a desire for throbbing engines, helmets and leather. Yes, I wanted a motorbike. Part practicality – I could save a chunk of cash by parking at a different train station – and part just because I’m heading intoContinueContinue reading “when digital got in the way”

some stuff and things that caught my eye

Some people ask what’s the point of Twitter? For me it’s part information source, part staying in touch with friends and colleagues and part sharing bits of my life. I’ve found these things of late, I thought you might like them too… Your handwriting as a font. Notepad – a virtual piece of paper inContinueContinue reading “some stuff and things that caught my eye”

omg what happened and what should I do?

Free ebooks are ten a penny but this one caught my eye because: – someone I trust tweeted about it – the content looked pretty awesome and interesting & it has a fun title – the content has many questions that a lot of clients and peers still have so always useful fodder – itContinueContinue reading “omg what happened and what should I do?”

memories matter & a droopy problem – using digital to promote health issues

Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting. Memories Matter Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s ResearchContinueContinue reading “memories matter & a droopy problem – using digital to promote health issues”

digtial wtf version 2

An updated version of this deck (September 2009) can be found here. Here’s the deck I presented earlier today to the students at Southampton Solent University. An updated version of the original Digital WTF with new examples and changed front end. Deck can be downloaded from slideshare. Links to all elements below. Let me knowContinueContinue reading “digtial wtf version 2”

i like live guy

This is Vodafone Live Guy. Live Guy is visiting 11 cities (well, he’s visited a few last week but I was just OOO for too long to write this) until the end of this week. Each day he’s giving away a Dell pooter. How do you get your paws on one? Find him using allContinueContinue reading “i like live guy”

anti-social networking

Great Facebook application for the new film How to Lose Friends and Alienate People about journalist Toby Young’s adventures in NYC with Vanity Fair. The book was very funny so I hope the film does it justice. Deface your friends, un-friend them, cheat at scrabble and lots of other things to undermine social networking. FirstContinueContinue reading “anti-social networking”