aston martin is the coolest brand. you tube coolest online brand?

Posted byNicholas GillPosted inaston martin, brand, brand experience, cool brands 2008, digital, twitter, wikipedia, you tube

2008 CoolBrands survey is out and Aston Martin tops the coolest brands. No surprise there. Prrr.

What is a surprise is that You Tube tops out the coolest online brands, beating Google. No room for Twitter which in my mind has a cooler cache than You Tube and is certainly being discussed and toyed with more by the cool kids in town. Or maybe this survey reflects the real world rather than the bizarre digital world I inhabit? And is Wikipedia really cool or just really good at providing information? Here’s the full article on Brand Republic and the Top 10 online brands below. Any builds?

  1. YouTube
  2. Google
  3. Facebook
  4. Wikipedia
  5. Last FM
  6. Flickr
  7. Bebo
  8. Holy Moly
  9. Gaydar.co.uk
  10. Urban Junkies

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Published by Nicholas Gill

Co-Founder & Director | Strategic Advisor

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