I’ve sliced, smashed, squished and crushed me. Some weird stuff coming soon. Stuff and things. https://youtu.be/rUAq5gr9jyY
Category Archives: digital
Digital vs Traditional: what works best for you?
Latest thought piece in Marketing Business Forum on digital and traditional marketing. Print circulation numbers are down. On-demand and streaming services – sans un-skippable ads – are on the up. So what’s a marketer to do? Ditch the dinosaur channels and throw the entire budget at Larry, Sergey, Zuck and their contemporaries? Targeting, re-targeting andContinueContinue reading “Digital vs Traditional: what works best for you?”
this is what excellence in integrated digital communications looks like
We won an award recently and I can’t tell you how thrilled I am. It was for the work we’ve been doing for Align Technology to generate awareness and lead generation for Invisalign across Europe. The award was for the 2013 consumer campaign, “Smile and the Whole World Smiles With You” received the Excellence in IntegratedContinueContinue reading “this is what excellence in integrated digital communications looks like”
every 60 seconds…
… this happens
there are two b’s in digital
Digital Media is incomplete without the two B’s – Bravery and Budget. Latest article by me in Technology Digital. Image source.
we fear change
Change is the only constant factor in life and in the world of Technology; the businesses which realize this sooner, can only gain from it. Article by me in Technology Digital. Image source.
brands need to take the risk while embracing technology
Article in Technology Digital by me on why brands need to blend with other channels of interaction to create a bigger impact among their audiences. Image also from Technology Digital
the networked business of the future
Last night I presented at the Knowledge Peers event: Technology – transforming growing businesses at the Design Council, Covent Garden, London. A lot of good presentations and discussions with a genuinely interested and intelligent audience asking some probing questions about cloud, social business and the changes required. And then I came on. I was theContinueContinue reading “the networked business of the future”
film, choreography and code… crap song though
OK GO. I know a lot of words and gushings of loveliness will be thrown at this but it really is good. Apart from the song. Awful. Worse than Eurovision tosh. But turn down the volume and enjoy. Another smashing example of Google Chrome innovation and how you can put innovative code at the heartContinueContinue reading “film, choreography and code… crap song though”
Another Batman film, another launch like no other
The next (and allegedly last) installment of the Christopher Nolan directed Batman series, The Dark Knight Rises, started principal filming last week. As with The Dark Knight, it looks like all kinds of digital goodness will be deployed to launch the new film. First up was a curious website with a chant. Decipher the chant and go to theContinueContinue reading “Another Batman film, another launch like no other”
