Category Archives: you tube

long term association trumps massive sponsorship spunk. and stickers win.

In amongst all the frenzied reporting about who out-tweeted who at the World Cup, what’s really caught my eye is who won out when it came to the brand association with football. Any student of marketing will tell you that branding is about the long-term and this is borne out by the Engage Research butContinueContinue reading “long term association trumps massive sponsorship spunk. and stickers win.”

some stuff and things that caught my eye

Some people ask what’s the point of Twitter? For me it’s part information source, part staying in touch with friends and colleagues and part sharing bits of my life. I’ve found these things of late, I thought you might like them too… Your handwriting as a font. Notepad – a virtual piece of paper inContinueContinue reading “some stuff and things that caught my eye”

memories matter & a droopy problem – using digital to promote health issues

Two new campaigns I wanted to share for the same reason: using digital to raise awareness and action of two serious health issues by doing something interesting. Memories Matter Do you have a favourite memory? Something that you always look back on and smile? Domain have just launched a new campaign for the Alzheimer’s ResearchContinueContinue reading “memories matter & a droopy problem – using digital to promote health issues”

i like live guy

This is Vodafone Live Guy. Live Guy is visiting 11 cities (well, he’s visited a few last week but I was just OOO for too long to write this) until the end of this week. Each day he’s giving away a Dell pooter. How do you get your paws on one? Find him using allContinueContinue reading “i like live guy”

aston martin is the coolest brand. you tube coolest online brand?

2008 CoolBrands survey is out and Aston Martin tops the coolest brands. No surprise there. Prrr. What is a surprise is that You Tube tops out the coolest online brands, beating Google. No room for Twitter which in my mind has a cooler cache than You Tube and is certainly being discussed and toyed withContinueContinue reading “aston martin is the coolest brand. you tube coolest online brand?”

[daily dobbie] 12 seconds

12seconds.tv is a bit like the love-child of Twitter and You Tube. What are you doing now style updates using 12 seconds of video only. I like it, but not so much as to port my love to it from Twitter. I am a creature of habit. Found following @akispicer Reach out and touch me:ContinueContinue reading “[daily dobbie] 12 seconds”