Yet again, a Facebook newsfeed update garners more column inches in our feeds than atrocities happening across the world. But that’s the echo chamber we live in. So here’s my thoughts. After being lauded for doing ker-azy things as CEO like spending a year in another country or visiting every state in the US justContinueContinue reading “Introducing Zuck – Facebook’s new Chief Creative Officer”
Author Archives: Nicholas Gill
Postcards from the beach – 2017 edition
At the end of September, I spent two days by the beach listening, learning and starting to live again. Curated by the self-styled most selfish event organiser in the world, Matt Desmier, Silicon Beach is a complete mystery. You have some idea of some of the speakers but no idea when they talk, what theyContinueContinue reading “Postcards from the beach – 2017 edition”
Be nice.
In John Niven’s book, The Second Coming, God returns from holiday to discover the world has gone to shit. And he’s none too pleased about it. So he sends his son, Jesus, back down to Earth to sort it out. Along the way via much debauchery and swearing, we see JC come to prominenceContinueContinue reading “Be nice.”
Playing catch up: collaboration, automation, FinTech and CMOs.
So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. More on that soon. Enjoy theseContinueContinue reading “Playing catch up: collaboration, automation, FinTech and CMOs.”
Should social media be allowed at work?
With employees ‘wasting’ up to a third of their day being distracted with things like social media, office chat, going online in work hours, I was asked to comment this week in Times supplement, Raconteur on whether social media should be allowed at work. What do you think? We don’t limit what our teams can and cannotContinueContinue reading “Should social media be allowed at work?”
Digital vs Traditional: what works best for you?
Latest thought piece in Marketing Business Forum on digital and traditional marketing. Print circulation numbers are down. On-demand and streaming services – sans un-skippable ads – are on the up. So what’s a marketer to do? Ditch the dinosaur channels and throw the entire budget at Larry, Sergey, Zuck and their contemporaries? Targeting, re-targeting andContinueContinue reading “Digital vs Traditional: what works best for you?”
Rebrand shakes off naff 70’s image of ‘Spritz’
Commenting in The Grocer on the revamp of the Blossom Hill Fruit Bloom (Membership required for the link – see images above). From a wine consumer perspective it makes sense as ‘Fruit Bloom’ doesn’t help you to distinguish what the product is or why it is different from the main Blossom Hill range of rose, whitesContinueContinue reading “Rebrand shakes off naff 70’s image of ‘Spritz’”
Equal Pay Day: How you can stand up to the gender pay gap at work?
Team Eleven Client Partner, Sophie Gibson, comments in today’s Telegraph on how you can stand up to the gender pay gap at work. Sophie Gibson, founder of marketing firm Team Eleven, advises: “Asking to leave early can sometimes be difficult. But, given that awareness of the pay gap is growing, seize the opportunity to bring it your employersContinueContinue reading “Equal Pay Day: How you can stand up to the gender pay gap at work?”
Need some help with that, love?
Team Eleven comment in The Telegraph from Client Partner, Sophie Gibson, on how to respond to patronising comments at work. “Being patronised is often the result of an unconscious bias, so wherever possible, it’s important to address the issue or it could become a barrier to progress or collaboration,” Sophie Gibson, founder of marketing firm TeamContinueContinue reading “Need some help with that, love?”
How do convenience stores attract students? Think laterally.
Commenting in The Grocer on how convenience stores can attract students. (Membership required for the link – see images above). The challenge for convenience stores with students is to dissuade them from the established and new ‘metro style’ convenience supermarkets and also, crucially, online shopping. A simple search for ‘student food shopping’ will bring upContinueContinue reading “How do convenience stores attract students? Think laterally.”
