Category Archives: content strategy

NME change in content strategy keeps them front and centre

Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”