Some words from me in Marketing Week on NME’s change in content strategy. The link requires (free) subscription. If you can’t be bothered to click the synopsis is NME are going free, increasing circulation, broadening the content beyond music and extending into more digital content channels. Here’s my thoughts: Nicholas Gill, planning director at integratedContinueContinue reading “NME change in content strategy keeps them front and centre”
Category Archives: Marketing Week
interactive brand experiences
Article by Steve Sponder, Five by Five’s Chief Digital Officer in Marketing Week’s Interactive Seven 2009. And the first airing of our new positioning, “ideas without boundaries.” Chime in with any thoughts. People don’t separate the message they receive from a brand based on where they see or hear it. The Internet Advertising Bureau statesContinueContinue reading “interactive brand experiences”
