Category Archives: DCH

re-launching Chrysler in the UK

There’s some exciting things happening at Doner. The first of which is our re-launch of the Chrysler brand to the UK market. We have totally re-developed the brand positioning and strategy that differentiates us in a hugely competitive market. And we have a really compelling integrated campaign that broke last night with a 60’ brandContinueContinue reading “re-launching Chrysler in the UK”

developing social content

Recently, a number of our clients have expressed an eagerness to enter the social space. Rather than just “give them a Twitter”, we’ve developed a strategic framework for developing social content as part of DCH’s Socialising the Brand programme. We wanted to share the work for it to be collaborated on. This is version 1.0,ContinueContinue reading “developing social content”

Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital

I’m thrilled to be published in Figaro this month with the DCH current focus on the new integration. We’ve already had some great feedback direct from readers of the magazine and we’d love to know your thoughts. The online version is here and you can also read a longer version in our downloadable PDF. TwitterContinueContinue reading “Why consumer behaviour is driving a change in thinking about integration – published in Figaro Digital”

DCH download, september 2010

We’ve done this over at DCH Towers. Over the coming year, we’ll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinueContinue reading “DCH download, september 2010”