Commenting in The Grocer on the revamp of the Blossom Hill Fruit Bloom (Membership required for the link – see images above). From a wine consumer perspective it makes sense as ‘Fruit Bloom’ doesn’t help you to distinguish what the product is or why it is different from the main Blossom Hill range of rose, whitesContinueContinue reading “Rebrand shakes off naff 70’s image of ‘Spritz’”
Category Archives: thought leadership
Equal Pay Day: How you can stand up to the gender pay gap at work?
Team Eleven Client Partner, Sophie Gibson, comments in today’s Telegraph on how you can stand up to the gender pay gap at work. Sophie Gibson, founder of marketing firm Team Eleven, advises: “Asking to leave early can sometimes be difficult. But, given that awareness of the pay gap is growing, seize the opportunity to bring it your employersContinueContinue reading “Equal Pay Day: How you can stand up to the gender pay gap at work?”
Need some help with that, love?
Team Eleven comment in The Telegraph from Client Partner, Sophie Gibson, on how to respond to patronising comments at work. “Being patronised is often the result of an unconscious bias, so wherever possible, it’s important to address the issue or it could become a barrier to progress or collaboration,” Sophie Gibson, founder of marketing firm TeamContinueContinue reading “Need some help with that, love?”
How do convenience stores attract students? Think laterally.
Commenting in The Grocer on how convenience stores can attract students. (Membership required for the link – see images above). The challenge for convenience stores with students is to dissuade them from the established and new ‘metro style’ convenience supermarkets and also, crucially, online shopping. A simple search for ‘student food shopping’ will bring upContinueContinue reading “How do convenience stores attract students? Think laterally.”
postcards from the beach
I haven’t been to any conferences or networking events for some time. Partly because of agency learning and development starvation but also partly because I had become tired of them becoming endless sales pitches or regurgitation of statistics or campaigns. I also detest networking events. Silicon Beach is unlike any of this. Curated by MattContinueContinue reading “postcards from the beach”
Vertical ambition welcome here
We’re now in our 8th month since starting Team Eleven. We started with just us two, two desks and two chairs in a two-person office. In that time we’ve grown rapidly, in a way that completely exceeded all our own expectations and ambitions. We’re humbled by the clients who wanted to partner with us asContinueContinue reading “Vertical ambition welcome here”
can american apparel recover from bankruptcy?
Article I penned in The Drum on how American Apparel can recover from bankruptcy following lurid accusations in the boardroom, porn as advertising and poor performance at the tills. Recovering from bankruptcy is the easy part. There have been plenty of resurrection stories down the years with some big names surviving because of their importance toContinueContinue reading “can american apparel recover from bankruptcy?”
i blame the gorilla
The Independent ran an article highlighting the number of ads that featured music from the 80s. The Drum asked me to write a response to it. I blamed the gorilla. You can say it’s all about fashion and trends and everything comes around again. And again. But I blame the gorilla. It’s his fault. SittingContinueContinue reading “i blame the gorilla”
is outdoor advertising ‘visual pollution’?
I got to represent the advertising industry (I know, really) in a small BBC World Service radio show called Business Daily that went out to a small audience of 1.3m people globally on 2nd June. After a quick line at the start, I come in at c. 12 mins. Here’s the synopsis: Do ubiquitous advertising likeContinueContinue reading “is outdoor advertising ‘visual pollution’?”
From The New Integration to The Newest Integration
The New Integration On August 10, 2010, I posted an article on my blog entitled, “The New Integration.” At the time, there was a lot of talk about integration being dead. Integration was old, lumpy, slow and no longer sexy. It wasn’t suited to the new socially aware age. Back then, the stand-out campaignContinueContinue reading “From The New Integration to The Newest Integration”
