I quite fancied writing about the new Kronenbourg & Lemmy ad when I was asked to do the Marketing magazine AdWatch. But this wasn’t available. Shame, I had a lovely thought about the wart. Maybe I’ll do that anyway. So I chose the Waitrose Price Match ad. And wrote this. Come on down, the priceContinueContinue reading “come on down, the price is right”
Category Archives: thought leadership
DCH download, september 2010
We’ve done this over at DCH Towers. Over the coming year, we’ll be trying to create range of DCH Downloads highlighting the latest trends, interesting information and general stuff that we believe will make a difference to you and your brand. In this DCH Download, we take a look at the changing way we useContinueContinue reading “DCH download, september 2010”
the new integration
Right now, there’s a lot of talk out there about integration being dead. Almost as much talk as there is about social media, the death of the ad agency – and the Old Spice viral. But I think it’s all nonsense. Find out why and discover some simple truths by reading this ‘New Integration’ thoughtContinueContinue reading “the new integration”
little lumps of thoughts
Here’s a collection of thoughts from some of the good folk at Five by Five (disclosure time: Five by Five is the digital engagement agency I work for as part of the Lawton Communications Group). Some of them even got published in IAB publications, Marketing Week and Figaro. From branded entertainment to social media analyticsContinueContinue reading “little lumps of thoughts”
connecting european e-marketing | interact congress europe 2008
Interact Congress 2008 is a conference about Connecting European eMarketing to be held in Berlin across 2-3 June. And being in Germany, it’s hosted by the German IAB and supported by all the national IABs (UK link here) and the European IAB. And I’m truly honoured to have been invited to collaborate on the InteractContinueContinue reading “connecting european e-marketing | interact congress europe 2008”
thought leadership one pager
In response to a recent new biz request from the good folk at Five by Five, I came up with this. The brief: “I want an agency that can help me with thought leadership for the next 3-5 years”. A chance to say our piece and inject my own thoughts and build on some recentContinueContinue reading “thought leadership one pager”
social media presentation using social media. done
Just spent an hour or so watching Aki Spicer (the Chuck Norris of account planning according to one fan boy on the live chat) of Fallon presenting to both the internal audience at Fallon and the global audience (of 60 at the peak) who were interested in social media. A smart presentation with good, clearContinueContinue reading “social media presentation using social media. done”
future trends in advertising
Here’s a great presentation from the Techno//Marketer himself, Matt Dickman. Definitely worth 40 minutes fo your time. A really well structured presentation with neat examples and good brain food to start the day. And here’s 8 future trends from Leo Burnett in London. Nice to hear a British voice too. And here’s another! This timeContinueContinue reading “future trends in advertising”
manifesto monday
“Markets are conversations.” Well, we all should know that by now and should be putting it in place in all our work. But this statement originated in 1999. Way back when dial up tones were the norm. The statement came from the Cluetrain Manifesto which was way ahead of its time. This report from TechnoratiContinueContinue reading “manifesto monday”
2008 digital outlook report from avenue a | razorfish
After getting the 2007 edition, I then forgot to update my email info so had totally forgetten about this great report until Buckers placed a hard copy of the 2008 edition under my nose. Will try and have a read of this on Thursday when I let the train take the strain. Get yours here.ContinueContinue reading “2008 digital outlook report from avenue a | razorfish”
