I met Dave a couple of years ago when I had booked to go on the Spark.me conference on a whim. It was in Montenegro. I didn’t know what to expect but it was great for a number of reasons. I came away inspired, enthused and excited. One of the stand-outs was the working sessionsContinueContinue reading “Going on a Birss-a-thon”
Category Archives: thought leadership
gin and football – a tale of two brand experiences
Gin and football. Not necessarily two things you would put together. Nonetheless I found myself experiencing them in a very different way this Bank Holiday weekend. Gin has had a massive resurgence in recent years. Long-lamented for being ‘mother’s ruin’, the rise in all things artisan and some audacious flavour combinations has seen the ginContinueContinue reading “gin and football – a tale of two brand experiences”
From always on to mostly off
I can remember my first wireless mobile device. It was a BlackBerry. I got it even though officially my grade wasn’t high enough but because I had to deal with a range of clients and partners in the Wunderman network across Europe in person and across email and calls. A BlackBerry would help. And atContinueContinue reading “From always on to mostly off”
Everything has changed but nothing has changed
As part of my little experiment, I’m going to read more and share more. Here’s some thoughts on Sapiens: A Brief History of Humankind by Yuval Noah Harari. Where years later we’re still doing the same things our ancestors did. This staggering book is a tour of the last 70,000 years of humankind. How we cameContinueContinue reading “Everything has changed but nothing has changed”
Introducing Zuck – Facebook’s new Chief Creative Officer
Yet again, a Facebook newsfeed update garners more column inches in our feeds than atrocities happening across the world. But that’s the echo chamber we live in. So here’s my thoughts. After being lauded for doing ker-azy things as CEO like spending a year in another country or visiting every state in the US justContinueContinue reading “Introducing Zuck – Facebook’s new Chief Creative Officer”
Postcards from the beach – 2017 edition
At the end of September, I spent two days by the beach listening, learning and starting to live again. Curated by the self-styled most selfish event organiser in the world, Matt Desmier, Silicon Beach is a complete mystery. You have some idea of some of the speakers but no idea when they talk, what theyContinueContinue reading “Postcards from the beach – 2017 edition”
Be nice.
In John Niven’s book, The Second Coming, God returns from holiday to discover the world has gone to shit. And he’s none too pleased about it. So he sends his son, Jesus, back down to Earth to sort it out. Along the way via much debauchery and swearing, we see JC come to prominenceContinueContinue reading “Be nice.”
Playing catch up: collaboration, automation, FinTech and CMOs.
So it’s been some time. Here’s a round up of some articles, comments and thoughts I’ve penned in the last few months while we’ve been busy launching pan European campaigns, creating content, expanding our minds, developing business and brand strategies, winning pitches and generally fuelling business growth for clients. More on that soon. Enjoy theseContinueContinue reading “Playing catch up: collaboration, automation, FinTech and CMOs.”
Should social media be allowed at work?
With employees ‘wasting’ up to a third of their day being distracted with things like social media, office chat, going online in work hours, I was asked to comment this week in Times supplement, Raconteur on whether social media should be allowed at work. What do you think? We don’t limit what our teams can and cannotContinueContinue reading “Should social media be allowed at work?”
Digital vs Traditional: what works best for you?
Latest thought piece in Marketing Business Forum on digital and traditional marketing. Print circulation numbers are down. On-demand and streaming services – sans un-skippable ads – are on the up. So what’s a marketer to do? Ditch the dinosaur channels and throw the entire budget at Larry, Sergey, Zuck and their contemporaries? Targeting, re-targeting andContinueContinue reading “Digital vs Traditional: what works best for you?”
